Terra, blockchain payment network that offers a price-stable cryptocurrency, has marked its expansion to Singapore with the appointment of Rahul Abrol –Uber’s former APAC Head of Strategy– as Head of International and Strategy.
The new venture in Singapore will be its Southeast Asia hub; it will also hire locals to drive localisation. It plans to have a strong root in the country before branching out to countries such as Taiwan and Thailand in 2020.
Terra said that its expansion is its way to grow its on-the-ground network through strategic partnerships with local businesses. This builds on Terra’s existing e-commerce alliance, which includes 25 partners across Asia, such as with Carousell, Qoo10, and Rakuten-owned EBATES.