Art, social media campaigns and other communication tools can help raise awareness of the need to save energy. Here’s how.

Population growth has contributed to rising energy consumption around the world, and Southeast Asia has been no different. Between 2010 and 2018, the region’s energy demand rose by almost 22 percent–an increase almost double the global average. With energy efficiency one of the most powerful tools to slash greenhouse gas emissions and maintain energy security, the bloc must nurture sustainable energy systems that conserve energy where possible.

Demand-side measures that seek to save energy are deemed less costly than supply-side approaches, such as building more power plants or deploying renewables. Another benefit is that energy can be conserved by anyone, provided they are aware of the need to do so. This means public awareness is critical to reduce energy intensity.

The original article can be found here.