Regardless of the benefits offered by nuclear power, public perception and ambivalent public opinion often undermine the stability of a nuclear power programme, ecessitating strong communications efforts to ensure that public support is secured.
Emotions play an important role in effective communication.
Understanding your audience(s) is crucial. Ensure that your communications addresses their needs.
Confrontation between different actors can destroy public trust and be amplified by the media (e.g. renewables vs nuclear).
Simple and engaging content is incredibly important, and don’t forget the visual element.
What matters is what message is received, not what message is being sent.
