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02 – Nuclear Risk Communication – Key Lessons from Psychology, Sociology, and Other Social Sciences
Tuesday, 4 Oct 2022

Category

Webinar

Tag

Civilian Nuclear Energy

Author

John C.H. Lindberg MA, MA (Hons), FRSA

Key Points

  • Inverse risk vs. benefit: The higher we perceive the benefit, the lower we perceive therisk (and reverse)
  • Perception drives policymaking: If perceived to be high risk, more difficult to get support cause demonstrations, higher costs, political instability, etc.
  • Factors with major impact on nuclear perception: Trust, Gender, Perceived benefits and risks, Priorly-head views, Affect and other Heuristics.
  • Factors with no or very minor impact on nuclear perception: Knowledge
  • Backfire effect, cognitive dissonance.

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